When you look out
for social media platforms, these two giants are the words ones that strike
anybody’s mind. These have made themselves the other names of being social
virtually. Of course you have other social media platforms as well like
Pinterest, StumbleUpon, Digg which are among the popular ones amongst the
hundred others. And yes there is LinkedIn, but it is so much business and
professional oriented, that I would not like to actually tag it as ‘social’.
But nothing
compares and beats the Facebook and Twitter. You can call them arch rivals if
you want. But the popularity of these two platforms has been so much that you
have hundreds of people making an account on either every second. And there are
many people who have their preferences set. While many will always root for
Facebook, Twitter does not lag behind in being popular.
Let us see some
what makes these two social media platform so massively accepted.
Facebook is totally
user friendly and oriented. You can chat like you do on messengers, you can
post videos like on YouTube, and you can post photos like you do on Picasa.
Other than multitasking with all the above, you can also share your views, play
games, create social profiles( Branchout and Glassdoor) make as many as 5000
friends, create pages for brands( this is professional usage, and I being a
Social media person is thankful for this! J..) and I can list endlessly. You may think
that I have already announced the winner out of the two by listing so many
qualities of Facebook. But you cannot have a clear winner, unless you discuss
the other.
Twitter, which came
into existence way later than Facebook, its popularity has come quite close to
that of Facebook within less time. Celebrities prefer to have a Twitter handle
rather than having a Facebook profile or page. Twitter allows you to posts
pictures, links to videos. You can interact with other people, only if they
‘follow’ you (sounds rather mysterious) and is not the same as chatting. The
‘tweets’ as they are called are short span of life, but somehow many people are
getting addicted to this. Even brands nowadays, even after having a Facebook
page, want to have a twitter handle.
So in this battle
of the best, you cannot actually choose a winner. When people are having the
best of both worlds, with both platforms having a unique things to offer, why
settle for anything less. As talking in terms of brands, they would prefer
maximum usage of social media. And a balance and combination of both assures
them highest popularity. Why do I say that? Because virtual marketing is the
next step in advertising!
